Frequently Asked Questions

Frequently Asked Questions


Making sure our participants are prepared is one of our top priorities! Answers to your questions are below in the following categories: General Questions, Registration & Costs, and Event Logistics. If you have additional questions, CONTACT US. We are happy to help you.

General Questions

What should I expect by attending Bloom?

Roll up your sleeves for an experiential model of learning and experimenting with potential solutions for your organization’s inclusion issues.  High-impact and highly skilled presenters share best practices, challenges, and methods to connect innovation and inclusion. Bring your ideas, and come prepared to test potential solutions at Bloom.

Who should attend Bloom?

Everyone is welcome.  We haven’t met anyone yet who didn’t benefit from learning more about inclusion.  Bloom, however, is designed specifically for leaders and teams with responsibilities for inclusion in their organizations.  They will benefit the most because Bloom will give them an opportunity to actually work on their organization’s inclusion efforts with consultants and with each other.  They will get feedback on ideas and plans, learning from experience what works and what might need fresh thought. 

Bloom is described as an “inclusion” seminar.  How is that different from a seminar about “diversity and inclusion?”

Diversity refers to the similarities and differences among people.  It is the demographic mix.  Inclusion refers to the environment where that diversity or demographic mix can maximize its effectiveness.  Bloom is focused on helping organizations foster inclusion so they can reap the full potential of the diversity within their organizations.  

How do I convince my employer that it will be worth it for me to attend Bloom?

First, make sure your employer understands that Bloom is a different type of seminar.  You will actually be working on your organization’s inclusion efforts while at Bloom.  You won’t just be listening to information.  Next, you might remind your employer of recent studies, like the McKinsey study showing that companies that capitalize on racial and ethnic diversity are 35% more likely to have financial returns above their industry medians.  You could also point out that by 2025, 75% of those in the workforce will be millennials, post-millennials, or Generation Z, and the people in those generations prioritize diversity and inclusion when evaluating where to work.

How can I become a sponsor, supporter, vendor, or exhibitor?

We are custom designing opportunities to best partner with each sponsor, supporter, vendor and exhibitor.  Please email and we will find a mutually beneficial way to involve you in Bloom.

Registration and Costs

How do I register?

Use the following link to register on-line: .  If you need help registering, email your contact information to

What is the registration deadline? Unless the event sells out earlier, registrations will be accepted up to 30 days before the event. 

What is the cost to attend? The fee to attend Bloom is  $199 per participant. 

Are NGO and non-profit discounts available? Yes, upon request.

Can I submit a request for an invoice? Of course! Email for further instructions.

Groups:  Inclusion initiatives within organizations are often more successful when there is a team of leaders working together.  To support and encourage teams to attend together. 

What if I sign up but I’m unable to attend? Contact:  Email to let us know if you are no longer able to attend. We can transfer your ticket to another person within your organization as long as those arrangements are made in advance.

Event Logistics

When is the event?

Bloom will be held Thursday, October 3, 2019 from 8:30 AM to 5:30 PM. 

Will food be provided?

Breakfast with coffee, tea, and juice will be provided starting at 8:30 AM.  Participants will also enjoy lunch and a reception with heavy hors d'oeuvres.

What should I wear?

Wear whatever you would wear to work normally or step down to business casual.  We want you to be comfortable. Consider bringing a sweater if you tend to get chilly in event/conference settings.

What should I bring?

Business cards:  There will be opportunities for building intentional connections and networking throughout the seminar. 

Ideas and Plans:  There will be opportunities to work on your organization’s inclusion ideas and plans.  Spend some time in advance thinking about your organization and its goals so you can make the most of your experience.

Will there be WiFi available?

Yes, our venue provides access to the Internet via WiFi.

I’m traveling from out of town, where should I stay?

Greensboro’s Convention and Visitors Bureau provides great information about places to stay in Greensboro, as well as other things to do while you are in town. The venue is a part of the Sheraton Greensboro at Four Seasons